“Is there really a need for me to have a website for my business?”, “why do I need a website for my business”? I’ve received these questions from several big and small business owners. You needed a website the day you started your business, but better late than never. If you are a business owner and you’re not interested in growing your brand, then you may need to ignore this post. This article is not only referring to businesses that involves buying and selling of goods, but also offering of services like we do.

You may think there is no need in having a website because you are not Tech-Savvy, you don’t have time to manage a website, we can do it for you. If your business takes almost 24hours of your time, you can hire someone as a Manager to do the web design service and management job for you. If you also wish to work with us, contact us here as we offer that service too.

You may think you already have a Facebook Page and other social media accounts as the home of your business online, it can’t work that way, it’s like you trying to build your house on someone’s land which is not possible. Facebook is not yours but for Mark Zuckerberg. I will advice you invest in a website that you own and make use of social media and it’s many benefits to reach new customers and grow your business. A business that hopes to exist forever and not to fade off someday will utilize a website for it’s primary home on the internet. Social media will help to assist by communicating with customers, by driving traffic to the website etc. I will publish an article soon on “Website versus social media sites for business”. For your own good, subscribe to our mailing list so it can be sent to your inbox immediately it is published.   

At PhilzMedia, our slogan says: creative solutions, creating success in your business. We help business owners to achieve success in their business. After reading this post, you might want to unlock your business success by having your own Market-Lead, uniquely and professionally designed website. Click on this colored link text to hire our professional web design services.

Here are the reasons/answers for your question, why do I need a website for my business?

1.) YOUR WEBSITE WILL HELP  TO GAIN CREDIBILITY AND NEW CUSTOMERS THROUGH GOOGLE:

As far as your website is well optimized for Search Engines (all websites developed by PhilzMedia are well optimized), it will rank well for a variety of search terms and will be visible in Google search when customers from any part of the world search for the type of service you offer or something related to the contents on your website. For example, one can search for these keywords on Google “Estate Management Services in Newyork, USA”, “Brand New Iphone 11 Pro Max in California,USA”. This is one of the best ways to get new and returning customers as billions of internet users spend time on the Internet everyday for various purposes including searching for the type of service your company offers. You will keep missing a lot of customers if your business has no place on the internet because billions of customers (both the young and old) are also on the Internet. The benefit of having a website for your business is to be where your consumers are.

2.) A WEBSITE MAKES YOUR BRAND LOOK PROFESSIONAL:

70% of consumers today won’t consider a business that does not have a website as being professional and reliable and you know what that means. No sales, they won’t patronize you, instead, they will move to your Competitor who has a website.

Having your website helps to brand your business by designing it with your own brand colours, and also by giving it a unique email address e.g: message@yourwebaddress.com. Like ours is contact@philzmedia.com.ng instead of the common yourname@gmail.com. It also gives your business a unique website address just like www.philzmedia.com.ng which is owned by us and also portrays us as professional web design experts (although, that’s who we are even without having a website). All these helps to add a level of professionalism to your brand.

3.) YOUR WEBSITE PROVIDES WHERE TO CLEARLY SHOWCASE YOUR WORKS AND SERVICES :

Your website is the best place to display your works or skills, be it in the form of an image or video.  For instance, you do a Visual work like Graphics Design, you can include a Portfolio on your website that is meant to showcase your works only. You may be wondering why I referred to a website as the best place where to display your works and not Instagram or Facebook, etc. Wait a minute! Is your target audience on Instagram? Yes! but social media reduces the quality of your images or graphics, they also reduce the duration of your videos(so annoying), not only that, but they also control how people see them and even engage with them, and several other limits. If you have a website, your portfolio can be viewed by everyone located in any part of the world. You are also in charge of the quality, size and how people engage with your photos or videos, etc.

You can also list all the services your company offers with a short description of each to enable your clients understand them better. A good example of this can be found on the homepage of our website.

4.) YOUR WEBSITE CAN SERVE AS AN ONLINE STORE FOR SELLING GOODS:

Your website can be used as a Brochure or catalogue. Your products can be displayed beautifully on your website to give your customers a positive impression. Customers from any part of the world can order for products  on your website and pay with their ATM cards or whatever means without the need to come to your physical store. It’s as simple as your clients visiting your website and making orders.

5.) PEOPLE DON’T WORK FOR 24 HOURS A DAY BUT A WEBSITE DOES:

Normally, nobody enjoys working during sleeping hours like 2am, but that’s when some customers do their shopping. The time in California,USA is not the same time in Lagos,Nigeria. So, how do you sell to customers during odd hours? You can’t, but having a business website or online store makes it possible to sell your goods and services to customers during anytime of the day irrespective of their geographical locations. It’s as simple as your clients visiting your website and making orders. A website is always accessible 24 hours a day unlike your physical store that opens from 8am to 6pm. Your website makes money for you while sleeping. Is that not awesome?

6.) TO INFORM AND EDUCATE YOUR CUSTOMERS ON YOUR BRAND, GOODS AND SERVICES:

You can publish an article or video tutorial on your website that will educate your existing and new customers on how to use a particular product you sell. For instance, you offer professional web design services like PhilzMedia, you can publish an article on your blog such as “Reasons why you need a website for your business”. I published this post because some business owners do not know the power and  impact of the internet/website in business. If you sell Iphones for instance, you can educate your customers on how to share files between an iphone and an android phone using xender. A lot of people you see with Iphone do not know how to do it. The funniest thing is that some users do say it’s not possible, lol.

You can publish information on your website informing your customers about new products arrival, discount on new products, upcoming events (if you want to host an event), giveaways to potential clients, etc. It is easier and time saving to update  information about your products and services on your website than that of a printed brochure or catalogue incase you discover any mistake.

To do all these, you can just create a blog section on your website where you can publish information. A blog on your website that contains good contents will increase your SEO (CONTENT IS KING). Search engines love to index websites that  have fresh contents published regularly. 

7.) TO DISPLAY REVIEWS/TESTIMONIALS ON YOUR WEBSITE WHICH PROVIDES PROOF:

Online reviews influences the buying decisions of customers and also establishes social proof. A large percentage of potential clients read website testimonials (reviews) placed on your website before doing business with you. Including the testimonials of your clients on your website is way of encouraging and convincing new customers that are doubting the quality of your service. You can find an example of testimonials from potential clients on our homepage.

8.) TO MAKE IT EASY FOR CUSTOMERS TO CONTACT AND LOCATE YOU:

Not only will people all over the world be able to access your website, but they can also communicate with you through it. Your website is a good place to display your contact details for new customers visiting your website. Using email, contact forms, social media. You can get feedback about your sold products or rendered service or even ship orders thousands of  miles away.

You can also include the address of your Company’s location. You can integrate your website with Google Map to help people find your location easily.

9.) TO MATCH UP WITH YOUR COMPETITORS:

The business sector has been so competitive ever since business started. Your competitors own a business website. Therefore, it is compulsory for you to own a business website so that your competitors will not have a competitive advantage over you, else, you are giving customers a reason to buy from another brand.

Once customers have an idea of what they need or want, they start making research and about 75% of them go online to find reviews/testimonials.

10.) YOU CREATE YOUR OWN STORY :

You need a website so you can create your own story which will influence public perception. You cannot control what others say about your brand but with your website, you can explain the mission of your business, vision, aims and objectives, messages, product description, etc to your audience. Customers prefer to get all these information directly from your website than other sources.

11.) TO SAVE TIME:

Your website will help in saving time by providing information to your customers without the need for you to communicate much with them. Your website should be developed in a way that provides answers to questions about your business. The time that will be spent answering phone calls about your service, replying mails of inquiries, creating and distributing your marketing flyers, etc, can be saved by providing such information on your website without the need to repeat the same message again.

12.) TO SAVE MONEY:

A website saves money compared to the amount that will be spent for advertising your business (tv and radio ads, newspaper ads, printing marketing flyers and others). It also plays a role of marketing to billions of people on the internet.

In conclusion, every business needs a website. It offers more Return On Investment. Stop thinking “Why do I need a website for my business?”. Start thinking “how can I get a professional website for my business”, “how can I create success in my business?”

We’ve got the answer for your question, how can I get…? Let’s help you get your website project done… HIRE OUR PROFESSIONAL WEB DESIGN SERVICES NOW !

Let me know what you think about this post by leaving a comment in the comment box below. Thank you.

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